DMC Revenda success story
Beverage Distribution · Araguaína/TO

DMC Revenda Case Study:
tire management that generated real savings

DMC Revenda saved 4% in fuel consumption and gained 3 additional lives per tire with Prolog. More than 1.4 thousand tires managed at an Ambev distributor in Araguaína (TO).

results achieved

Results achieved by DMC Revenda with Prolog

+3

additional tire lives through retreading

-4%

reduction in fuel consumption

+1.4K

tires registered and managed in Prolog

about the company

Who is DMC Revenda?

21

years in operation

TO

based in Araguaína

Ambev

brands distributed

With 21 years in operation, DMC Revenda is a beverage distributor representing all Ambev brands. It is based in Araguaína, Tocantins, the region where it carries out its transport and distribution operations.

The company operates its own fleet for regional distribution, serving points of sale frequently. Precise tire control is essential to keep vehicles running efficiently and operating costs under control.

the path

From challenge to result

01
the scenario

The challenges faced by the DMC Revenda operation

01

Speed when completing the vehicle inspection checklist

02

Collection of fleet tire data

03

Visibility of tire and fleet condition information

02
the implementation

How Prolog was implemented at DMC Revenda

DMC adopted the Prolog inspection kit, with practical, technological equipment for fleet inspection and maintenance. The inspection routine became automated and precise, with faster, more confident decision-making.

the results

4% fuel savings and 3 additional lives per tire

-4% fuel consumption
+3 lives per tire
+1.4K managed tires
the impact

"It is an innovative, low-cost tool that is easy to use and provides a wealth of information, because each driver applies it to their own vehicle."

Flávio

Fleet Manager · DMC Revenda

DMC Revenda Success Story

Results achieved
by DMC Revenda

With Prolog, DMC Revenda reduced fuel consumption by 4%, gained 3 additional lives per tire through retreading and began managing +1.4 thousand tires with full fleet visibility — all at an Ambev distributor in Araguaína (TO).

-4%

less fuel

+3

lives per tire

+1.4K

managed tires

Full fleet visibility 24h a day — each inspection updates the dashboard automatically, without rework.

industry benchmark

Why this case study became a benchmark

Real challenges. Solution implemented. Verifiable metrics. Manager testimonial.

01

Documented +4% fuel savings

Well-calibrated tires reduce rolling resistance.

02

+3 additional lives per tire through retreading

Precise management of each tire's life cycle enabled retreading 3 more times before disposal, eliminating premature disposal and reducing casing purchasing costs..

03

Semi-automated tread probe without rework

The Prolog tread probe eliminated typing errors and sped up data collection.

04

Full fleet visibility 24h a day

Each inspection updates the dashboard automatically.

frequently asked questions

Questions about the DMC Revenda Case Study

What is the DMC Revenda Case Study?
The DMC Revenda case study shows how an Ambev beverage distributor with 21 years in operation, based in Araguaína (TO), adopted Prolog Tire management and Tread probe and achieved +4% savings in fuel consumption, +3 additional tire lives and +1.4 thousand registered and managed tires.
What results did DMC Revenda achieve with Prolog?
DMC Revenda achieved +4% savings in fuel consumption (a direct result of calibrated tires and aligned vehicles), +3 additional tire lives through retreading and +1.4 thousand registered and managed tires. It also gained full visibility of the fleet's condition.
What is DMC Revenda?
DMC Revenda is a beverage distributor with 21 years in operation, representing all Ambev brands. It is based in Araguaína, Tocantins, the region where it carries out its transport and distribution operations.
Which Prolog module does DMC Revenda use?
DMC Revenda uses two Prolog modules: Tire management (for control of each tire's life cycle, replacement predictions, relocation and history) and the Prolog Tread probe (semi-automated equipment for precise tread depth and pressure measurement).
How did Prolog help DMC Revenda save 4% on fuel?
Well-calibrated tires reduce rolling resistance, which directly affects fuel consumption. With Prolog's semi-automated tread probe, DMC began ensuring that all tires had the correct pressure at each inspection. The result was savings of approximately 4% in fleet fuel consumption.
What do +3 additional tire lives mean in the DMC case study?
+3 additional lives means that each tire in the fleet began to be retreaded 3 more times before final disposal. This was possible because Prolog made management of each tire's life cycle precise: the team began to know exactly when each tire was suitable for retreading, eliminating premature disposal.
What did Flávio from DMC Revenda say about Prolog?
"It is an innovative, low-cost tool that is easy to use and provides a wealth of information, because each driver applies it to their own vehicle." And also: "Today we have an army of people looking at the condition of the fleet 24 hours a day, 7 days a week." — Flávio, DMC Revenda.
What is the Prolog Tread probe?
The Prolog Tread probe is semi-automated equipment developed by the Prolog team. The person carrying out the inspection applies the device to the tire — after that, tread depth and pressure readings and data updates are fully automated. It eliminates typing errors and speeds up the inspection process.
How did Prolog improve fleet visibility at DMC?
Before Prolog, DMC had difficulty viewing the condition of its vehicles and tires. With the system, each inspection performed by a driver automatically updates the dashboard. Flávio compared this to "having an army of people looking at the condition of the fleet 24 hours a day".
How long has DMC Revenda used Prolog?
In the reported case study, DMC Revenda had used Prolog for four years. After that period, the gains identified included fuel savings, an increase in tire lives and visibility of the fleet's condition.
Is Prolog suitable for beverage distributors?
Yes. The DMC Revenda case study demonstrates that beverage distributors — which work with fleets used intensively in urban and regional operations — benefit greatly from Prolog's precise tire management. Fuel savings and increased tire useful life directly affect the operating margin.
How does tire management affect fuel savings?
Underinflated tires (with pressure below the recommended level) increase rolling resistance, forcing the engine to consume more fuel. With regular, accurate inspections using the Prolog tread probe, all fleet tires maintain the correct pressure, which translates into fuel savings — 4% in DMC Revenda's case.
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